investLogan were proud to host local business owners for a rare opportunity to hear directly from Google in conjunction with MyWork for a free event, Getting Google To Work For Your Business.
The innovative minds behind Google and MyWork, a local website design and digital marketing company, educated 25 business owners on the latest digital marketing solutions and techniques.
Guests were taught best advertising practice, and how digital trends have changed over the past 10 years since the introduction of the smart phone.
investLogan CEO Todd Rohl said he was thrilled to be able to host MyWork and Google, who is known globally for its successful brand and innovative performance.
“We jumped on the opportunity to be able to host Getting Google To Work For Your Business, as it aligns with investLogan’s purpose of enriching our community and being an economic catalyst within Logan,” Mr Rohl said.
“investLogan’s goal is to not only deliver financial returns to the shareholders, but also social and community benefits to the residents of Logan.”
“We were fortunate enough to have the experts there to share their inside knowledge and teach our guests new ways to enhance their businesses through digital advertising.”
Google New Business Manager Rebecca Robson said the event was focused on giving guests the tools to grow their businesses through digital advertising.
“We are currently in an age of assistance, where consumers are now researching products online and deciding what to buy before they even entering a store,” Ms Robson said.
“We had the opportunity to show local business owners how to reach their audience through their digital marketing campaigns as well as how to embrace YouTube for small business advertising.”
Matt Holme, CEO and Founder of MyWork shared his insights into strategic changes that have taken place at his web design company over the past year
“It is never too late for any business, of any age or size, to make changes that can have an immediate impact on your bottom line,” Mr Holme said.
investLogan look forward to hosting Google, MyWork and other leading businesses for future educational events.