Logan is set to welcome its first new hotel in more than 15 years as the city gears up towards the 2032 Olympics, Logan’s population surges and visitation figures outstrip current accommodation availability.
Hotel accommodation capacity in Logan will increase by 35 per cent as investLogan, the Council’s independent investment company, today announces the acquisition of a prime site and the launch of an expressions of interest campaign to collaborate with a distinguished hotel operator for a 112-room high-end resort style hotel precinct in Springwood.
investLogan CEO Medy Hassan said as one of the largest Local Government Areas in Australia, Logan was on the cusp of incredible growth and investment that positions the city as a desirable tourism hub.
“A surge in private and public investment, growing visitor numbers and game-changing tourism projects are driving demand for short-term accommodation in the City of Logan,” Mr Hassan said.
“Despite high occupancy rates, no new stock has been developed for more than 15 years, providing an ideal investment opportunity, as well as an incredibly exciting activation of a precinct that will build on Logan’s lifestyle proposition.
“Logan is well positioned to accommodate the demand that will come as we approach Brisbane 2032, and public and private investment is already ramping up as Southeast Queensland prepares to be on the world stage.”
Logan currently has 318 accommodation rooms, comprising mostly of motel style accommodation along arterial roads.
Around 1.54 million domestic and international visitors relied on short term accommodation in Logan in the financial year leading up to the pandemic2, and as the city experiences increasing tourism and work-related travel into Logan following the reopening of international borders this figure is expected to grow.
Logan further benefits from the broader $1.8b SEQ City Deal, with priority lifestyle projects and regional infrastructure projects kickstarted through funding.
The four-star+ hotel will realise the activation of a laneway precinct, incorporating food and beverage outlets, conference and events spaces, a swimming pool and fitness centre across the ground and mezzanine levels. The hotel will boast a gross floor area of more than 6,000 sqm across 10 levels.
Mr Hassan said investLogan had worked with Cavill Architects to deliver a contemporary, design-led approach to a subtropical hotel.
“It centres around an activated laneway with a focus on convenience, ambience, and lifestyle, calibrated finely to its suburban setting,” he said.
“The precinct will exemplify how spatial consideration and thoughtful planning can create innovative and meaningful placemaking.
“This will play an important part of the Council’s broader activation strategy, perfectly positioned to compliment its work into reinvigorating the night time economy of Logan.”
The announcement of the new development project comes off the back of an incredibly successful year for investLogan, seeing the investment company, which is entirely owned by the Logan City Council but independently operated, complete multiple projects and sell its flagship development, The York to Australian Unity in February this year.
In addition to the completion of The York, Beenleigh’s first mixed-use commercial building in more than a decade, investLogan completed and fully leased a six-unit industrial development in Berrinba.
It also completed a community housing development in Marsden in late 2021, which is now operating as a registered NDIS home.
In the third quarter of 2022 investLogan acquired its three-storey office space in Springwood, in a long-term commitment to the region, and as a reflection of the opportunity presented in the suburb.
investLogan is set to start construction on a land subdivision project in Rochedale South this month.
investLogan has engaged hotel asset management and advisory firm, Minnett Prime Square, to manage the Expressions of Interest process, which closes on 9 December 2022.