Good design is good business

investLogan Director Annabelle Pegrum AM believes good design is an investment in good business and shared her views as the special guest speaker at the Logan Chamber of Commerce Business Breakfast on Wednesday 17 October.

Her presentation Good Design … Good for Business outlined how the built world significantly impacts where we want to visit and where we want to live and therefore design should be factored into any sensible commercial consideration for business.

“At an individual business level, good design adds value to corporate identity and market profile, contributes to a positive work culture and behaviours, saves money through sustainability and attracts customers,” said Ms Pegrum.

“At the urban level, good design adds value to the character of places, builds positive perceptions, encourages community socialisation and attracts visitors – all of which is good for local business.”

Ms Pegrum explained that many cities and towns had been transformed due to commercially motivated development that was underpinned by innovative planning and good design – often in partnerships between public and private investors.

“Anyone involved in business or commerce has ‘skin in the game and must ensure good design in their city or neighbourhood is encouraged,” she said.

“It is part of our responsibility to our community and the pathway to a prosperous future – it just makes good business sense to champion good design.

“The Logan community – with all of its colour and diversity – is of enormous value to the business sector and it’s worth your commitment and that of investLogan to create a prosperous future.”

For more information about the Logan Chamber Business Breakfast event please visit